Following the recent reshuffling of Yahoo’s global marketing executive team with the appointment of Elisa Steele as CMO, the hiring of Penny Baldwin as SVP of global integrated marketing and brand management and most recently the promotion of Kristof Fahy … Continue reading
Over the next 2 weeks several staff from TopRank be hitting the road for multiple SEO/Social Media/PR speaking and training events. We invite you to attend and would love to meet up with readers of Online Marketing Blog. Topics … Continue reading
Google may get three times more search traffic than Yahoo, but, SearchWiki aside, most of the innovation seems to be coming from Yahoo and Microsoft’s Live Search as they strive to gain a larger slice of the search market share. … Continue reading
When Google pulled out of its proposed search advertising deal with Yahoo last month, it was chief legal counsel David Drummond who made the announcement. He cited concerns of a “protracted legal battle,” but only now do we learn that … Continue reading
Yahoo Glue, a new search results page design that the company has been testing in India, is rolling out to the US market this evening. You can view it at glue.yahoo.com, although Yahoo says it is rolling out in stages, … Continue reading
Jerry Yang just put up a blog post on his reasons for stepping down as CEO of Yahoo. In it, he highlights the successes of the past 18 months. Yahoo is now “rewired,” the new ad platform has been launched … Continue reading